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About New Nordic Health Supplements

New Nordic - 25 Years of Vitality

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Since 1990, New Nordic has been thinking differently and strived to innovate and develop new herbal tablets which strengthen vitality and fight age related health problems. The company has pioneered the use of plant molecules to activate life and vitality processes of your highly specialized body cells. The secret is to supply nutrition and signals which turn on particular cells of your body, i.e. the eyes or your brain cells, to be more active.

The original Swedish Blue Berry™ - the essence of eye health has become a well-known daily food supplement for people of all ages. So have the iconic Hair Volume™ and Active Liver™ products. Users have learned to look for New Nordic’s tablets in health stores and pharmacies. The packaging comes in many different appealing colors depending on the health effect and kind of vitality they bring, but they all have one thing in common, the Silver tree mark. Day by day an increasing amount of people experience the benefits of New Nordic’s tablets.

Today, millions of loyal consumers in more than 30 countries around the world, from China in East to USA in West, use one or more of New Nordic’s tablets as a part of their daily health routine. Joy means maintaining vitality year after year. Let New Nordic show you the path.

The Call From The Pharmacy

One day, the Category Manager of the biggest pharmacy chain in the world curiously called and told the Director of New Nordic: ”If you have an effective hair tablet in your product range in Scandinavia we would like to see it”. Why would such a pharmacy chain want to sell a tablet manufactured from a company on the other side of the Atlantic when there are so many manufacturers of health products in the US?

At New Nordic, in Sweden, they have a genuine love for nature and a passion for developing more effective health products. Is it always necessary to be slowed down by aching joints and muscles or simple lack of energy? At New Nordic they don’t think so. They are determined to do something about it and the solution is all around us. From the first day of business, the founders of New Nordic have pioneered the health industry. At New Nordic, they have great respect for the ancient studies, experience and tradition of use of herbal ingredients. They know that the real progress lies in scientific research.

The global interest in herbals is accelerating day by day and amazing functional and medicinal effects are frequently discovered. Nature is indeed very powerful.

At New Nordic they are innovative and think differently. They have an outstanding knowhow in the field and they are constantly seeking to find plant molecules that can not only supply nutrition but also activate life processes of human organ cells. Researchers at New Nordic put great efforts into following and understanding the latest scientific research and they are initiating their own research as a platform for new product development. When a pharmacy decides to distribute New Nordic products they can rest assured that they are selling products based on the latest scientific facts. Today, the company’s Hair Volume™ tablet, based on an outstanding apple extract, is used by millions of loyal consumers in more than 30 countries.

All New Nordic products are manufactured in Scandinavia. The company has leading natural products for several health and beauty concerns. Next time you shop for hair, eye or skin tablets, look for New Nordic’s characteristic Silver tree mark. Your guarantee for a consistent high quality product based on the latest scientific research.

New Nordic Research

Continuous research is how New Nordic can move forward and offer new solutions to make a better world for all of us. We think differently in the way that we strive to improve our understanding of how natures plant molecules can activate the life processes and functionality of the human cells. In other words, how can we increase the functionality of our body cells to keep us humans young and moving?

Our research is a non-stop ever increasing process. We work with professors, doctors, universities, hospitals and clinics in many parts of the world in our constant search for better solutions. All this knowledge we try to accumulate in-house and our know-how is increasing day by day. In the medical field we are funding our own studies in the fields of ADHD, diabetes, weight management, skin and hair care.

New Nordic is also involved in ground breaking basic research in the field of plant and human microbiome and the interaction between the two. Our research goes further than this. Our international operation and marketing research gives us a picture of consumer trends and the needs that our consumers have.

New Nordic Production

We source our raw materials from all corners of the world, where our herbal ingredients have the best conditions for growing strong and potent. The fresh herbs are selected, dried and extracted to preserve the desired beneficial plant molecules we need in our tablets to make them work effectively.

All tablets are manufactured and packed under pharmaceutical control in state of the art factories in Sweden and Denmark. After rigorously testing and analyzing they are finally released for shipment to the batch controlled warehouses and shelves of pharmacies and health stores around the world.

We try to influence and control every single step from field and forest to the final product on the shelf.

New Nordic Natural Magic

Many wonder drugs have arisen from non-endangered species, such as the bark of the willow tree, which was the original source of aspirin or the widely prescribed cancer drug Taxol® that was developed from a substance found in the bark of an endangered species of tree called the Pacific yew.

Plants possess magical healing powers hand have been the basis of medical treatments as long as anyone remembers. Today, New Nordic research is focused on finding plant compounds that are both safe to consume and has desirable physiological functions, which can bring us vitality.

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Only The finest brands and support from brand manufacturers

We research all brands of health supplement on our site. For all the leading brands we only purchase direct from the brand manufacturer. There are good reasons for this. We have a close relationship with them and many are favoured suppliers to professional nutritional experts and dieticians for their patients.

This means:

  • The quality of raw materials and manufacturing process is of the highest quality.
  • You can be sure that the supplements have excellent "use by" dates.
  • We are constantly updated with product changes and information
  • We have access to they clinical teams in case their are any queries about suitability of products
  • You can be assured that where replacement products are required, they will be available
  • That brand manufacturers have tested our facilities and staff knowledge of products to ensure products are properly stored and customer queries van be effectively dealt with.

You will find on our "brands" page, links to each brand manufacturer's products. Many of them operate a recommended retailer scheme, for example BioCareLamberts, Higher Nature and Solgar. All of these brands are major suppliers to professional nutritionists.

This means you can reply on the products. In fact, some years ago, one of these brands made a decision to cut the number of retailers with outlets for their products to only one tenth of those it currently had. They did this because it meant they had full control of their products and the quality of outlets and while it had the potential to reduce their business sales, they found it more important to retain their brand awareness quality (but see "why is this important" below). is a recommend retailer for all of these brands.

Why is this important?

There are many websites providing health supplements. They vary enormously:

  • Many provide very inexpensive products that lack rigorous manufacturing processes and top quality raw ingredients. This means the supplements are often ineffective. The same often applies to the rather cheap brands often offered by supermarkets.
  • Many sites obtain their supplies from wholesalers other than the brand manufacturers themselves. This means that the manufacturer has no control over the quality of storage of the products.
  • There is an extra layer in the process (the wholesaler), which can lead to higher prices for the same product.
  • There have been many instances of sellers buying up bankrupt stock, which often has poor "use by" dates and there is no guarantee about how the goods have been stored.
  • There have been a number of cases of sellers actually selling for prices below that which they could possibly have purchased them for. Even some obtained by fraudulent means and then resold via organisations like Amazon and eBay, where there is a huge problem with quality control of products, or indeed of sellers. Many of the major brands have banned the sale of their goods on these outlets but it has proved impossible for them to effectively police the activity. You should be aware of any risks you may be taking, simply by going for the cheapest price at these outlets.

Great Service

In spite of the fact that we have supplied thousands of customers, we still believe that personal customer service is key to customer satisfaction and therefore our own success.

Success is important to any business of course, but achieving it is not just a case of great service and products; it's also about how you conduct your business. It may sound strange to say that top of our priority list is 'family comes first'. Our businesses and our jobs are vitally important to all of us but we run our business with the reasonable assumption (we think) that our staff and their families come first. If that seems at odds with the statement that 'the customer is always right', we don't think it is. Every member of our staff is treated as a 'partner' in our venture' and, by extension, so are their families. There is no doubt that this creates a friendly and motivated work environment, which spins across to great customer service.

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