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Film Festival Award for Best Close-up of Actress

 

And The First
'FROWNIE AWARD'
For Best Close-up
Goes To . . .

22nd March 2006

The Delray Beach Film Festival presented the first-ever Frownie Award, given to the best close-up of an actress in a film, to Kashmira Shah, star of My Bollywood Bride.

The Frownie Award, which bears the inscription "I'm ready for my close-up," was created by the makers of legendary Frownies Facial Pads, a non-surgical face lift used by Hollywood film stars for decades.

"We're proud to be one of the first film festivals in the world to recognize actresses whose close-ups are truly a thing of natural beauty, or should be," said Delray Beach Film Festival Director Michael Posner.

"We give awards for everything else, so why not for 'Best Close-up?" he said. "While it might appear superficial, close-ups are a sensitive part of filmmaking. Actresses have long turned to Frownies to help smooth out lines around eyes and mouths before those fateful close-ups."

"Hollywood and Frownies have been a magical combination since the early days of film," said Kathy Wright, who is the fourth generation of women running the company.

Over the years, Frownies have made it to the big screen on many faces. Gloria Swanson wore them in the classic film “Sunset Boulevard.” Frownies were also worn by Glenn Close in Mars Attacks (1996), and had cameo roles on Gwen Verdon in Cocoon (1985) and Meryl Streep in “Death Becomes Her” (1992).

Other actresses and celebrities who use Frownies include Rene Russo, Fashion Model Dayle Haddon, and many Soap stars. Famous make-up artists recommending Frownies include the House of Westmore, Oscar award-winning artist David Anderson, and Emmy award-winning artist Eve Pearl.

 


About B & P Company Inc.

Established in 1889, B & P Company Inc. is America's first anti-ageing skin care company and a leader in bringing scientific advancements to the world of cosmetics and skin care. The firm was founded by Margaret Kroesen and has remained a woman-managed and family-owned business for five generations.

 

 
 

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