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Film Festival Award for Best Close-up of Actress
And The First
'FROWNIE AWARD'
For Best Close-up
Goes To . . .
22nd March 2006
The Delray Beach Film Festival presented
the first-ever Frownie Award, given to the best close-up of an actress
in a film, to Kashmira Shah, star of My Bollywood Bride.
The Frownie Award, which bears the inscription "I'm ready for my close-up,"
was created by the makers of legendary Frownies Facial Pads, a non-surgical
face lift used by Hollywood film stars for decades.
"We're proud to be one of the first
film festivals in the world to recognize actresses whose close-ups are
truly a thing of natural beauty, or should be," said Delray Beach Film
Festival Director Michael Posner.
"We give awards for everything else, so why not for 'Best Close-up?"
he said. "While it might appear superficial, close-ups are a sensitive
part of filmmaking. Actresses have long turned to Frownies to help smooth
out lines around eyes and mouths before those fateful close-ups."
"Hollywood and Frownies have been a magical combination since the early
days of film," said Kathy Wright, who is the fourth generation of women
running the company.
Over the years, Frownies have made it to the big screen on many faces.
Gloria Swanson wore them in the classic film “Sunset Boulevard.” Frownies
were also worn by Glenn Close in Mars Attacks (1996), and had cameo
roles on Gwen Verdon in Cocoon (1985) and Meryl Streep in “Death Becomes
Her” (1992).
Other actresses and celebrities who use Frownies include Rene Russo,
Fashion Model Dayle Haddon, and many Soap stars. Famous make-up artists
recommending Frownies include the House of Westmore, Oscar award-winning
artist David Anderson, and Emmy award-winning artist Eve Pearl.
About B & P Company Inc.
Established in 1889, B & P Company Inc. is America's first anti-ageing
skin care company and a leader in bringing scientific advancements to
the world of cosmetics and skin care. The firm was founded by Margaret
Kroesen and has remained a woman-managed and family-owned business for
five generations.
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